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SEO for a US medical supply Shopify store

US medical supply Shopify store. Client name withheld.

+186%Estimated organic traffic, 154 to 440 (SEMrush)
+203Organic keywords, 4,310 to 4,513 (+4.7%)
3 monthsFreelance engagement as SEO Manager

The challenge

A US-based online store selling medical supplies, built on Shopify, needed SEO management to grow its organic traffic. I worked on it as a freelance SEO Manager for three months, from July to September.

My approach

I managed SEO for the store and tracked organic traffic and keyword visibility in SEMrush.

The results

Estimated organic traffic in SEMrush rose from 154 on 2 July to 440 on 30 September, with 355 on 29 July, 356 on 1 August, 245 on 31 August and 227 on 2 September. Traffic rose in July, eased in August and finished the period at its highest point.

Organic keywords went from 4,310 on 2 July to 4,513 on 28 September, a modest 4.7% rise. These are SEMrush estimates, not measured visits.

SEMrush two-year chart of estimated organic traffic for the store.
SEMrush estimated organic traffic, two-year view. My work covered July to September, and the chart also shows the periods before and after it. Source: SEMrush (estimates).

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