The challenge
A hypnosis services business depends on local customers finding it on Google Search and Maps. My role is local SEO: improving how the business appears when nearby people look for this kind of service.
My approach
- Set up Google Search Console and started tracking search performance in April 2026.
- Manage local SEO for the business, including its Google Business Profile.
- Review Business Profile and Search Console data every month to decide what to work on next.
The results
Business Profile interactions by month were 90 in May, 86 in June, 63 in July, 78 in August and 107 in September, 424 in total. Activity dipped in July, then rose in August and September.
Since tracking began on 8 April 2026, Search Console shows 709 clicks, 60.2K impressions, a 1.2% click-through rate and an average position of 19.1.
Several local searches already bring strong visibility but few clicks, because the pages sit on the second page of results: hypnosis near me, local hypnotherapy searches and quit-smoking hypnosis. Next focus: move those pages onto the first page, keep growing Business Profile activity beyond the September level, and report month by month.
