The challenge
A business consultant wanted more organic reach. I worked on the site as SEO Expert for a consultancy firm, covering the full range of SEO work.
My approach
Full-stack SEO: technical audits and fixes, on-page optimization, content strategy and backlink refinement.
The results
Over about 12 months the site earned 489K impressions and 3.37K clicks in Google Search. Impressions climbed through the year and clicks followed an upward trend.
Average click-through rate was 0.7% and average position 40.8, which shows that much of the visibility was still on later pages of the results, so the biggest opportunity was moving priority pages onto page one. Steady, long-term work built the foundation: more pages and searches in Google’s results, which is what rankings and conversions are built on.
